Designing neoteric concepts for elevators that tweet, intelligent cars and responsive buildings, Sarah has developed award-winning products that interaction between people, things and the environment. Sarah founded SenseLab to accommodate a recent demand for digital interventions into reshaping city spaces. Outcomes engage user-centred thinking, emerging technology and smart materials to bridge digital and physical spaces. Motivated by genuine need, inspired by technical possibility and guided by sustainability principles, Sarah’s diverse business experience includes a medical start-up in Paris and as interim director of the UK government’s Future Cities innovation centre. Previously, as Design Director at IDEO, she led major design programmes for airline, mobile and financial services. She has since been fortunate to work directly with Foster+Partners, Mercedes-Benz and Barclays. Sarah is a guest speaker at the University of Cambridge and the Royal College of Art.