Wojciech Piotrowicz is a member of the Faculty of Management, University of Oxford at Saїd Business School and Wolfson College. He has a Ph.D. from Brunel University, a Master’s Degree in Economics from the University of Gdańsk and a Post-Graduate Diploma in Learning and Teaching in Higher Education from the University of Oxford. His research is related to supply chain management, information systems, performance measurement and evaluation, with a focus on retail and emerging markets. Wojciech has considerable experience of large international research projects within both the public and private sectors, working with organisations such as Intel, BAE Systems, the European Commission and the Polish government. He is a recipient of Outstanding and Highly Commended paper awards from the Emerald Literati Network for Excellence.
BIRDS OF A FEATHER SESSION:
Title: Internet of Things in Retail Supply Chains – future, impact and new business models
Scope: Retail and Supply Chain are listed as key areas when the Internet of Things (IoT) can be implemented. Already we can observe RFID in the stores and increased use of in-store technologies and mobile devices. This trend will likely increase as new model is emerging – omnichannel retailing (see: Piotrowicz & Cuthbertson 2014), when two sale channels; online and traditional, in-store, are merged into single one. However, such linkage is not without challenges, it requires the redesign of the supply chain and distribution (such as joint inventory and returns management), incorporation of mobile devices into the store networks (including devices used by customers), changes in the corporate structure, consideration of security and privacy issues. There is also the question about the role of physical stores: what role they will play, how technologies such as sensors, virtual reality and context-aware devices will be used and for what purposes? While there is a clear trend of incorporating IoT into the retail supply chain, including links to “smart city” and “smart home” concepts, there are open questions of how technology will change retail channels, business models, distribution systems, marketing, communication and customer requirements – such topics will be discussed during the session.
References: Piotrowicz, W., & Cuthbertson, R. (2014). Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing. International Journal of Electronic Commerce, 18(4), 5-16.